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You
are invited to attend a targeted one-day communications
programme conceptualised by Janine Lazarus Media Consultancy
for government departments, municipalities and public
service sectors in the spirit of the GCIS’s objective
to successfully meet its mandate: “To introduce
a system that is comprehensive, integrated and streamlined
and structured for delivery”.
We believe our
high impact programme for government communicators will
not only benefit the communicators themselves, but will
also ultimately benefit the people of South Africa by
equipping government communications teams with the tools
to communicate concise and impactful messages.
Customised Media Training is pivotal to the success
of any campaign and critical to managing reputations.
It is critical that communication officials constantly
develop their ability to drive insightful media plans
that support government campaigns, mitigate a media
crisis skilfully, and communicate key messages to the
nation through one of the most powerful communication
vehicles in the world today: The media.
Through
Janine Lazarus Media Consultancy’s training programme,
our goal is to equip
communications
officials with the confidence and media know-how to
effectively meet
the
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information
needs of
government as well as the people of South Africa, enabling
our nation to become informed decision makers in our
country’s future development. |
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Our
vision is for the workshop to play a meaningful role for communication
officials across the board, ensuring that the people of South
Africa live the spirit of Batho Pele. |
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National
and Provincial Government Spokespeople |
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Various
Communication Cluster Members |
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Parliament |
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The
Public Services Sector |
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Media
Liaison Officers from the Parastatal Environment |
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Communication
Officials |
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Embassy
Spokespeople |
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Municipalities |
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NGO’s |
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The
Media |
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Acquire
the critical tools necessary to bridge communications challenges |
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Gain
insight and understanding of the dynamics between the journalist
and the government communications official |
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Acquire
the tools to develop effective media strategies in a competitive
and sometimes hostile environment |
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Understand
the benefits of a decentralised communications approach |
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Understand
how to effectively engage the media in SA today as well as
how to maintain solid relationships with key journalists |
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Understand
what makes the news and how to keep the subject matter alive |
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Learn
how to sustain media momentum – or to stop it if necessary |
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Network
with your peers and share their challenges and concerns |
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Participate
in an interactive panel debate with industry experts on the
challenges and opportunities you are confronted with as a
communications practitioner |
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LIVE
ON CAMERA!
Develop the fundamental tools necessary to master the art
of an interview on camera |
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Date: |
6
November 2008 |
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Time:
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Venue: |
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Cost: |
R3250
excluding VAT inclusive of: |
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‘Live’ on-camera sessions
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A DVD copy of all recordings conducted
during the session
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Training material including:
...• Note pack: Coping
With Difficult Interviews
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Powerful Presenting guidelines
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Speaker
cards
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Parking
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Refreshments
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Lunch
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On-camera
sessions
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Janine
Lazarus
Janine has 24 years of experience
in the mainstream print and electronic media as an investigative
journalist, radio talk show host, television presenter, researcher
and producer for local and international factual television
programming.
She is renowned for her superior, interactive and customised
Media Skills Training experiences. Her high impact workshops
leave delegates with a through understanding and insight into
South Africa’s media dynamics and the role and influence
of the media. |
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Wadim
Schreiner
Wadim is the Managing Director
of Media Tenor South Africa and member of the steering committee
of Media Tenor International (Switzerland). Media Tenor is
the leading media content research institute focusing on quantitative
media content analysis, consulting to some of the leading
corporations worldwide. He has a Masters in Business Communication
from the North West University.
Wadim is an advisory board member of Convergence magazine
and editorial board member of Ecquid Novi, the Journal for
African Research Studies. |
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Mava
Scott
Mava Scott is currently the
Head of Communications at the Department of Water Affairs
and Forestry. He previously headed a communications unit at
the Department of Environmental Affairs and Tourism and in
that portfolio has managed a successful communications campaign
for major international events such as the World Summit on
Sustainable Development, The World Parks Congress, International
Waters Conference and many more.
A legal graduate from the University of the Western Cape,
He developed his passion for media and communications during
his student activism days as a member of the South African
Students Press Union almost 15 years ago. Since then, he has
participated in a number of media, communications and public
awareness campaigns including the Mayihlome HIV Campaign in
partnership with the department of health. He holds a diploma
and various certificates in media and communications and has
extensive experience in government communications. |
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Jacqui
O’Sullivan
Jacqui O’Sullivan is the
group communications manager for Sasol. She joined Sasol from
Motorola where she spent a year at the head of Motorola’s
communications and public affairs portfolio for Middle East
and Africa.
Prior
to joining Motorola, O'Sullivan was the spokesperson for South
African Airways (SAA), where she was head of communications
and corporate social investment. Jacqui’s move into
the airline industry was from Airports Company South Africa
were she managed communications for the then named Johannesburg
International Airport.
During her time in the aviation industry, Jacqui managed the
2006 attempted hijacking of an SAA aircraft, emergency landings
of various airlines, fuel shortages, fuel contaminations and
fuel leaks, industrial actions, armed airside heists, security
breaches, a number of deaths both within the airport and onboard
aircraft, financial results announcements, restructuring and
retrenchment issues and the day-to-day activities of communicating
with government, the public, the media, NGOs and lobby groups.
Jacqui believes the parastatal environment is one of the hardest
and most exciting within the field of communications and believes
the sharing experiences, as well as approaches, is a key learning
tool for communicators both within the private and public
sectors. |
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Jacob
Ntshangase
Jacob Ntshangase has been IAJ
Executive Director since September 2003. Before that he worked
for Soul City: Institute for Health and Development Communications
as Regional Coordinator for Southern Africa programme.
Jacob also serves in the United Nations Development Programme’s
National Steering Committee for South Africa’s Global
Environmental Facility, and is a member of the Southern African
Development Communities Media Training Steering Committee
and the South African National Editors’ Forum.
Jacob Ntshangase has a Masters Degree in Public & Development
Management from Wits University’s School of Public &
Development Management, and an Honours Degree in Cultural
and Media Studies from the University of KwaZulu Natal. |
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Terms
& conditions:
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A VAT invoice will be sent upon receipt of your registration
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Full payment must be made before the workshop
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Cancellations must be made in writing
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For cancellations:
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made 5 days prior to the workshop: 50% cancellation fee will
apply
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made less than 5 days prior to the workshop: 75% cancellation
fee will apply
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made 48-hours prior to the workshop: 100% cancellation fee
will apply
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Substitutes are welcome at no additional charge
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Should it be necessary, Janine Lazarus Media Consultancy reserves
the right to substitute a presenter with a suitable
o replacement |
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